AT&T Mobile Thanks App Redesign
Lead Product Designer
I led the iOS and Android complete redesign of AT&T Thanks Mobile App and design system, working closely with a cross-functional team of 25 folks across 3 different agencies
I used design to inspire collaboration, to define product strategy and drive the project forward, building a versatile design that satisfies varying business needs and engages customers
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Our team created an intuitive, modern app that understands and reacts to its customers in a transparent, smarter way. A radically simple experience that seamlessly melts into the broader AT&T ecosystem
Role + Responsibility
As the Design Lead of the UX + UI AT&T Mobile Thanks App redesign, my role centered on —
Defining the user experience principles + values, which unified and guided our team
Developing a consistent visual language across the iOS and Android product + platforms, which birthed a scalable component-driven Design System
Workshopping with stakeholders and PM’s to uncover and coalesce design adjacent business goals which built a thematic, aligned, road-map
Owning all IC output, advocating for and integrating user empathy during both road map planning and feature development
For an in-depth view of this project, please request at: margaret.grace.smith@gmail.com