http://margaretgracesmith.com/on-the-side daily 0.75 2017-05-23 http://margaretgracesmith.com/work daily 0.75 2017-05-23 http://margaretgracesmith.com/samsung1 daily 0.75 2020-12-28 https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1495501925797-85B014AI3IBB258YIAUE/image-asset.png Samsung - Samsung Electronics Senior Product Designer With a multi-disciplinary team, I innovated the “future of the TV remote”, designing original UI/UX software and hardware, rooted in a content-first, provider-second concept I also owned the design of the Samsung SmartHub TV UX/UI, leading team members from UX-CA and HQKorea offices https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1548709708663-FJV0IQ1E5EPUDLAT10BM/edited.jpg Samsung http://margaretgracesmith.com/art-things daily 0.75 2024-05-02 https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1496248966363-FMNCLCWSQS1CXNK8NV4V/image-asset.png Art things - Draw / Paint / Illustrate Trading “pixel-perfect” and screen sizes for tangible artistic expression + exploration http://margaretgracesmith.com/att-thanks-mobile-app daily 0.75 2021-01-07 https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1600733507379-77O12G7EMT5A8IKR5ASJ/image-asset.png AT&T Thanks App - AT&T Mobile Thanks App Redesign Lead Product Designer I led the iOS and Android complete redesign of AT&T Thanks Mobile App and design system, working closely with a cross-functional team of 25 folks across 3 different agencies I used design to inspire collaboration, to define product strategy and drive the project forward, building a versatile design that satisfies varying business needs and engages customers —- Our team created an intuitive, modern app that understands and reacts to its customers in a transparent, smarter way. A radically simple experience that seamlessly melts into the broader AT&T ecosystem https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609169898878-HRG4BWNQDCBF2WQZHYGC/ATT_1.png AT&T Thanks App https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609169939501-RUT88TI5N1TBHD1FC4FO/ATT_2.png AT&T Thanks App https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609169664955-EEX2UMQX1XMK9LSG2O08/ATT_Before.png AT&T Thanks App https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609130499976-Q3B9XX9APBO3YD7T8L7D/ezgif.com-gif-maker+%281%29.gif AT&T Thanks App - Role + Responsibility As the Design Lead of the UX + UI AT&T Mobile Thanks App redesign, my role centered on — Defining the user experience principles + values, which unified and guided our team Developing a consistent visual language across the iOS and Android product + platforms, which birthed a scalable component-driven Design System Workshopping with stakeholders and PM’s to uncover and coalesce design adjacent business goals which built a thematic, aligned, road-map Owning all IC output, advocating for and integrating user empathy during both road map planning and feature development http://margaretgracesmith.com/about-contact daily 1.0 2023-10-02 https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609169202954-552072P4J2O236Q0BI1W/ProfilePic.jpg About + Contact (Updated) (Copy) - Hi, I’m Mag I am endlessly curious about human behavior and impulses. And I'm fascinated at how thoughtful design can complement the human spirit and yield empowerment and motivation. I design solutions crafted with the interpretation of data + research balanced with empathy + creative intuition; inclusive solutions that foresee iteration and are built to scale. — I've designed products and team processes at WeightWatchers, AT&T Thanks, Kickstarter, Samsung, glueTV (GetGlue). For more work experience, here's my résumé — If you're interested in working together, I'm a digital arm's length away: margaret.grace.smith@gmail.com http://margaretgracesmith.com/kickstarter daily 0.75 2021-01-07 https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1495752578213-96WK7LAUO88NCDKDSMON/image-asset.png Kickstarter - Kickstarter Lead Product Designer I led Native design (iOS, Android, tvOS) at Kickstarter, owning the KSR 3.0 iOS UI/UX rebrand + iterative redesign, the introduction of messaging in the Android app, ApplePay integration, and KSRLive. Additionally, I worked on the discovery web team, focusing on personalization features, and the KSR tvOS app. I also drove internal design team initiatives to streamline and develop our team’s process, communication, and hiring. —- Kickstarter centers on dual-sided marketplace experiences, focused on transparency in the creative process, empowering independent creators to build communities and pursue financial independence. https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1608046131436-I77VMX7P4I7BODJA348T/Projectpage_withPhone.gif Kickstarter - iOS UI/UX Redesign (v3.0) I was part of an ambitious cross-functional team effort for a complete UI/UX redesign and technical rewrite of our iOS app. — Through user interviews, stakeholder workshops, experience mapping, and partnership with our Customer Support team, user-centric challenges were discovered and used to guide the redesign. With an 8-month time constraint, the PM and Tech lead, and I worked together to negotiate and scope both a greenfield and iterative road-map of the most viable and lovable product, approved by stakeholders. Our team's primary goal was to increase conversion amongst smaller metrics such as boost engagement, user value, and time spent in the app. — The outcome of the KSR iOS 3.0 release was a new UI, a Native design library, an increase in user engagement, a 12% increase in revenue conversion (which meant Native pledges account for 40% of all KSR revenue), our iOS app free from tech-debt, and satisfied users. https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609178680291-5OHGZM2Q568BRAYQMSAK/KSR_2.png Kickstarter https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609178568915-A2EP7BC8BI3ZBMGGPIO2/KSR_1.png Kickstarter https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609173973741-3P4F9K7W3ZY32HOMNQM7/KSR_Before.png Kickstarter https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609107321340-HKGC7V741CGQ6FOX8FT8/Android_Messages.gif Kickstarter - Messaging on KSR Android Our Android community is responsible for half of Native revenue, yet the Android product was significantly behind feature parity to our iOS app. With a small team responsible for both platforms, we had to be smart about prioritizing features. Quantitative data and narrative research reinforced a dominant theme: transparency and communication between backers and creators are critical for trust and conversion. Thus propelling us to focus on developing messaging on Android. We strived to create a new inbox experience with threaded messaging to promote an immediate connection between backers + creators, strengthening the sense of community and accessibility. Post-shipping, we received tons of positive user (both backer + creator) feedback and a major increase in-app engagement. https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609110365916-LREJ51Z4N99NQG8U3X2I/KSR_Homepage.png Kickstarter https://images.squarespace-cdn.com/content/v1/50fef3cfe4b0499abb0ae883/1609110323870-LR2VPYOSMVDOL284PXZV/Favoriting_v5.gif Kickstarter